The PieLAB Story

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PieLAB's purpose is to develop people and help them build great businesses.

And that means investing in them, providing resources and capital, and helping them to become exceptional, humble and inquisitive leaders.

And we’re in it for the long haul.


Our active fund, PieLAB Council Capital Fund, is an evergreen fund that invests in businesses that align to our mandate, to ensure we’re on the same page in terms of values, purpose and outcomes. And we would prefer to never sell the businesses we invest in, because building successful companies and leaders takes time and patience.

PieLAB’s first fund, the PieLAB REIVC Fund, invested in real estate technology solutions in their startup and scale-up phases. PieLAB has successfully exited several of these investments. This fund has now been fully allocated.


PieLAB’s executive team are all deeply experienced leaders and entrepreneurs with years of experience across a range sectors and industries. Learn more about their experience and careers here.

The executive team’s vast network of investors, business owners and corporate leaders has allowed PieLAB to create a unique place in the market where our portfolio companies get access to some of the best business minds in the country. From SMEs to enterprise, our CEO Council, investors and wider network have run and exited many successful businesses, and they bring that knowledge and culture to PieLAB’s portfolio companies.


PieLAB managing partner Chris Rolls has built and exited 4 businesses and was most recently the founder of Rental Express, Queensland’s largest residential property management business. After selling Rental Express in 2015 he launched PieLAB Venture Partners in 2016 with a $20 million fund to invest in businesses that provided services to the real estate sector.

After fully allocating that fund and exiting several of those investments, PieLAB turned its focus towards investing in a broader range of businesses outside the real estate industry, with the goal of holding those businesses and developing their leaders for the long term.


Sound like the perfect fit?
Talk to us about becoming a PieLAB
portfolio company.